daviesmachine.com

A mechanical link strategy for your website means:

• Forum Links
• Article Submissions
• Link Exchanges
• Link Buying

With as much automation as possible, whether that means using tools such as article spinners and submitters or outsourcing the work for cheap

An organic link strategy involves:

• Creating good content “that is actually good”
• Communicating with others and building relationships in your niche using blogs, forum, twitter, facebook or good old email
• Creating viral marketing campaigns and getting a buzz around your brand

This isn’t about how many links you can get, it’s about how many relationships you can make with the webmasters in your niche, by creating good content and creating a (linking) conversation - Which in turn can turn into high quality links and exposure.

What strategy you use depends on your site. You wont be able to get an organic link strategy working on your MFA sites, but if you have a ‘lovely’ site you are passionate about you may have a better time with organic.

GAS//

1. buy a link
2. exchange a link
3. request a link
4. drop a link in a forum
5. drop a link in a hub page on hubpages.com or squidoo.com
6. use a link broker and buy links on a network
7. synicate articles
8. place a classified ad on craigslist or usfreeads
9. drop a link on yahoo answers
10. send a website a t shirt, mouse mat or a cup for a link
11. send a website your product for free for a link
12. request a site/product/service review for a link
13. comment on other peoples blogs
14. do a guest post on someone elses blog
15. build another site and link back to your own
16. create a useful non biased resource on your site to attract links
17. create a blog on your site and ping it to blog directorys
18. add your site to directories
19. submit a press release
20. carefully craft a link bait article and get the word about your industry using digg, del.icio.us etc.
21. write a review or testimonial for a company
22. spot a mistake on someone elses website, let them know and request a link
23. find dead links on other sites, and ask them to link to yours instead
24. go though competitor links and ask them to add yours aswell as, or replace your competitors link with yours
25. find pages that link to 2 or more competitors and request that you’re placed there too
26. search for “{your industry or keyword} resources” and get links on the pages that come up
27. search for “{your industry or keyword} links” and get links on the pages that come up
28. search for “{your industry or keyword} sites” and get links on the pages that come up
29. create a group on facebook called “{your industry} bloggers” and create relationships with others in the industry for links
30. make a quiz and allow participants to put a badge on their site/facebook/blog/myspace showing off their score. include a link in the badge code
31. play to authority sites egos and take a photo of yourself in their merchandise, send it to them and get a link
32. write a resource and ask another site to host it, include a link back
33. join a webmaster forum and build relationships for links - get instant messenger id’s and nag them for links
34. create an ebook and give it other webmasters to give to their list, site readers, ask only for a link in return
35. if you sell something, start an affiliate scheme that 301 redirects to your sales pages and gain link value from affiliates
36. use PPC for exposure on your articles for hot topics, exposure = links when webmaster search for info on topics
37. do something for charity and get other sites to join in and give link love
38. break a world record within the industry and get links
39. get sued for something and get links
40. do some triangle, square or pentagonal linking with your other sites
41. offer two links for one from your other smaller sites
42. put a big bumper sticker on your vehicle with link, crash vehicle for extra exposure
43. create a funny video of yourself saying your site url over and over again, challenge others to say it faster or more than you
44. link generously to other sites and resources and tell them you’ve done so
45. create a widget/tool for your market to put on their myspace, facebook or own blog
46. create a tool that is hosted on your site to attract links
47. give your site a great design and get it listed on css appreciation sites
48. get in contact with business partners or manufacturers and get them to link to you
49. get listed on your local chamber of commerce]
50. put your own forum on your site, and encourage linkworthy discussions for links
51. make an argument by disagreeing somehow with a major player in the industry
52. accuse competitors of copying your sites design, ideas or functionality, publically announce it and get links
53. Get your friends and family to link to you
54. Aim to get your site in radio and industry magazines for more exposure - exposure = linkage

If you haven’t joined facebook you’re probably one of these people that like to let everyone know they hate it. Apart from chatting with friends about absolute b*llocks and poking each other, facebook has some good uses.

One I’ve found is finding potential recruits. Here’s how:

Click on a facebook profile (any it doesn’t matter) - find one that has some interests listed. It doesn’t matter what the interests are, it could be ‘dancing’, ’sleeping’ or whatever.

You’ll see that the interests are actually hyperlinks. Click on one (doesn’t matter what it is).

Now look at your URL. You’ll see:

http://www.facebook.com/s.php?adv&k=100000010&n=-1&in=Sleeping&o=4

Where it says sleeping replace with the interest of your choice, that compliments the job you want to fill.

If you’re looking for an SEO, type SEO.

If you’re looking for an affiliate marketer, type AFFILIATE.

If you’re looking for a designer, type DESIGN.

If you’re looking for a footballer, type FOOTBALL.

This will then make a search of all the people in your network (your area) interested in SEO or whatever you put in. A list of potential candidates. You can see if they’re pretty enough, see where they work currently, see anything you need to see, before wasting time contacting them for an interview.

So if you’re recruiting try that.